Shop locally — it’s a big deal
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There’s a lot of talk about shopping locally. So what’s the big deal?
Well, think of three small businesses that you would miss if they closed their doors.
Maybe it’s the local deli that consistently supports the town’s high school and makes that sandwich just the way you like it. Or perhaps it’s the flower shop that calls to remind you of important dates. Or the cafe on Main Street where the waitress brings your iced tea just the way you like it, with four sugars — without even asking.
Locally-owned, independent businesses are under incredible pressure. Shoppers go looking for perceived bargains at large chain stores, andtough financial times have consumers closing their wallets.
The grim facts drove Cinda Baxter, a Minneapolis-based retail consultant, to write a blog. It went viral.
Baxter’s idea was simple: if just half of the employed U.S. population chose three locally owned independent businesses they would hate to lose, and then spent a combined total of $50 a month with them, it would have a major impact — generating an estimated $42.6 billion of revenue annually.
For every $100 spent in locally owned stores, $68 remains in the local economy. In contrast, only $43 of every $100 remains local when spent in national chains, and little or no local revenue results from online purchases.
Small businesses, defined as having 500 or fewer employees, are the lifeblood of the American economy, accounting for an astounding 99.7 percent of all employer firms, according to a 2007 study by the U.S. Department of Commerce.
Why not take the time this season to support your locally-owned businesses. Commit to spending what you can — perhaps $50 per month — around your own town. Continue it throughout 2015.
Your actions will generate local revenue and keep your three favorite businesses — and the community — growing strong.
That’s a big deal.
